CHROMA Melbourne
Brand identity & communications.
CHROMA was the first exclusively New Zealand women’s fashion design store in Melbourne, Australia. This business - co-founded with Jay Nicoll and Karen McDonald - launched several leading New Zealand fashion designers into the Australian market.
odo was engaged to conceptualise, art direct and design CHROMA's brand identity, communications, website, store and furniture requirements. The design direction complimented my MFA research and included collaboration with contemporary New Zealand artists such as Simon Morris, Tony de Lautour, Luise Fong, and noted Australian photographer Paul Barbera.
Brochure.
Brochure.
Brochure.
Brochure.
Brochure.
Brochure.
Brochure.
Fashion Show invitation.
Fashion Show.
Fashion Show invitation.
Fashion Show invitation.
Catalog.
Catalog.
Catalog.
Catalog imagery.
Catalog imagery.